About Us
Experienced inventors & educators, passionate about developing the next generation of technology entrepreneurs.
What We Do
We design & deliver innovative technology education programmes through short-courses, workshops, interactive sessions, school-based & commercial partnerships.
We offer programme streams for all ages, starting from pre-school, through primary school, secondary school, university and beyond.
We also have a separate unit that does commercial consulting in data science, intelligent systems design, robotics, and AI.
The cross-pollination between industry and education is at the heart of what we do. It is what keeps our educational offerings fresh and keeps it real and relevant for students.
Step into an exciting world of Electronics, Sensors, & Microcontrollers
Learn Skills of Enduring Value. We teach foundational technologies of enduring value. The technical and communication skills students gain through our sessions will last them a lifetime.
Develop Business Acumen. We introduce students to entrepreneurial thinking using a simulated start-up approach. Each programme features student-led capstone work and an Open House where students get to pitch their products and product concepts.
Experience Real-World Technology. Students gain hands-on experience using the same off-the-shelf components and technologies that professional engineers use.
Hands-on from Day One
Small course sizes to adapt the learning journey to each student
Discovery-based learning
Product Design & Entrepreneurial Thinking
Use real components - the same components used in industry and research.
Open House to showcase student work, presentation & pitching skills
Our Philosophy: Hands-on, Discovery-Based, Student-Centred Learning
Inspire
Our instructors are experienced inventors and developers who are passionate about engineering, design, development, and motivating the next generation of technology entrepreneurs. Through carefully choreographed sequences of discovery-based learning experiences, we ensure that students see the big picture and are able to internalize the ‘why’ as well as the ‘how’.
Invent
Exploration and experimentation are the lifeblood of invention. Our learn-by-doing approach enables students to build up their confidence to experiment, their resilience in bouncing back from setbacks, and unlocks their natural creativity. Many students who have not experienced this kind of goal-directed, self-reliant learning before find it to be deeply fulfilling and to open up new possibilities as they think about their futures.
Achieve
Our students build useful products from Day One, and get to infuse their own ideas into the mix. This gives every student the chance to experience that unrivalled delight in seeing their own ideas come to life in a working technology system. These impactful, formative experiences build confidence, reinforce self-esteem, and contribute to a portfolio/CV of material useful for their futures.
Get a taste of Engineering Excellence, Product Design, Entrepreneurship, and Research
Our programmes are designed to give each student age-appropriate experiences in engineering excellence (structured thinking, unit testing, design iteration, schematic diagrams), product design (usability, robustness, aesthetics, use cases), entrepreneurship (cost, price points, customer stories, technical presentations, product pitches), and research (test and learn, what-if, diving deep).
Meet our Founder
Assad Ebrahim (M.Sc., ex-Amazon, ex-Dixons) is a Senior Director, technologist, and award-winning educator, with 25 years of experience across engineering (software & hardware), robotics (undersea, autonomous), data-science, supply chain and operations.
He has worked in startups, mid-sized enterprises, and global businesses in the US, UK, and Europe, with the most recent nine years at Amazon where he was Director of Operations and Director of Commercial Development. Previous roles include Director of Engineering at Seattle-based BioSonics Inc., Consulting Systems Engineer at Autonomous Robotics Ltd, and a Senior Data Scientist for Supply Chain at the Dixons Group.
Assad holds two US & International Patents. He has collaborated with Charles Platt, author of the best selling Make: Electronics, 3rd ed, and has had a home-brew gadget reviewed in Hackaday.
Outside of technology, Assad enjoys competitive tennis, and records guitar & vocal music in his spare time. He lives in Hertfordshire with his wife, their two children (12 years, 9 years), and two guinea-pigs, Patch & Brownie.